Despite a Poor 2013, The Beach Surges for 2014 Season

Mason, OH –

© The Beach

The second season of The Beach under the new ownership team is shaping up to be even bigger than the first with the addition of two new attractions for the 2014 season. The first is a 600 foot zipline that will suspend guests over the waterpark’s wave pool. The second is a 400 foot long four lane mat racer. In addition to the two new attractions, the waterpark is also opening a new restaurant called the Beachcomber Café. Altogether the 2014 additions will represent a $1.5 million investment into the park. According to the Dayton Daily News, General Manager Ralph Vilardo stated, “We want to reassure our customers, both new and old, that The Beach is back, it’s bigger and better than ever. It still has real sand, real surf, real palm trees and it’s going to have real new rides.”

Thus far, new owner and operator Adventure Holdings has not yet hit the home run it expected when it purchased the waterpark in 2012. After spending $5 million on the park for the 2013 season, the park experienced an exceptionally cool summer with 42 days out of 109 having cooler than normal temperatures. Not to be deterred though, the park is continuing with its three year plan to get the park back to the prominence it once held. As Vilardo states, “We opened with big fanfare, lots of new rides, lots of new excitement and Mother Nature was not the kindest to me…Also because of the improvements we wanted to do, we knew we couldn’t do it all in one year. We continue to add two new rides and basically to reassure our customers we’re going to be here for the long run.”

The park also hopes to market the offseason by adding snow tubing slides for the 2014 winter season.

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2014 Theme Park Central