Preserving the Past at Knott's Berry Farm

Matt Ouimet, the CEO of Knott’s parent company Cedar Fair, lied. Or at least he told the facilitator of focus groups to fib – Knott’s was closing, they were told. “People had reactions like, ‘What will we do without it?’ ‘I want to take my daughter there,’ ” a chuckling Ouimet recalled about guests’ emotional attachment to the park.

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2014 Theme Park Central