All three of the SeaWorld parks located in Orlando combined to report the annual earnings of 2013. Together the parks had the best fourth quarter in attendance, outnumbering the other five parks owned by SeaWorld Entertainment. According to the Orlando Sentinel, SeaWorld Entertainment Company reported a total loss of 4.1% in attendance, with most attendance loss coming from parks outside of Orlando.
The new attraction that recently debuted, “Antarctica: Empire of the Penguin,” brought in significant revenue, said the park. The company reported a fourth quarter loss of $13.5 million for the quarter, which is 54% more than in 2012. Total revenue for the fourth quarter did however increase 3% due to the increase of ticket, food, and merchandise prices. The per capita spending also increased to $67.43. The total adjusted earnings before interest, taxes, depreciation and amortization also reportedly increased 6%.
SeaWorld executives predicted that attendance will increase in the new year with nine out of the eleven parks getting new attractions. The park is also expected to increase in profits with SeaWorld kicking off their 50th Anniversary of “Sea of Surprises” this week. New shows, animal encounters, and entertainment are part of the 18-month campaign.
Jim Atchison, President and CEO of SeaWorld Entertainment Company, commented that big announcements could be coming soon. He said SeaWorld is currently negotiating with potential partners for expansion projects, including international theme parks. “SeaWorld is now focused on really talking to specific partners in specific locations,” he said. “We’ll be excited to share some news in the not-too-distant future.”